Research undertaken by a leading research company has confirmed what South African families have known for generations: that Edblo is the most loved bed brand in South Africa.
In a wide-ranging study using face-to-face in-home interviews, the Catalyst Research and Strategy company investigated consumer perceptions of more than a dozen bed brands currently available in South Africa.
What they found was that Edblo continues to be extremely well-known and well-liked by consumers across the country.
When examining spontaneous awareness (and first mentions in particular) amongst recent purchasers, Edblo had the highest level of awareness – significantly more than other brands. Edblo was very strongly associated with trust, reliability and for the whole family.
Developed and manufactured in South Africa since 1927 and a proudly SA brand, it should come as no surprise that Edblo is the leading SA-made bed, holding a special place in the hearts of South African families across the country.